Now that the future has arrived, it is rather a video world for all marketers. Video marketing is one of the latest and most effective additions in the world of promotion. In the world of social media, online marketing campaign is of prime importance, and such has become the standing of a corporate film for a brand. For instance, if you have a video embedded on your website, you are 53 times more likely to show up first on Google Search. As the struggle increases over the impressionable viewers, there is no better way to convey your thoughts to your customers better than video.
What is a corporate Film/ Video? Any video that is created and used by a corporation either for internal communications or external facing for marketing, advertising or recruiting purposes, is a corporate video. Corporate films are known to attract heavy returns on investments better than other means of marketing. No matter what the target audience is, a corporate video is always sure to achieve more numbers.
Let’s know more—
- Potential to grab more views – As we all know, videos tend to attract maximum consumer interaction. If you happen to strike the right chord, there are chances that a competent video might get viral on social media spreading it across multiple platforms on the Internet. This further leverages your brand to become more popular on social media.
- Perceiving information in unequal ways – Customers tend to perceive information differently on every stage. Like, in case of content blogs, it is possible to reach out to only a section of the society, e. the read-write zone. However, anything visual especially videos tend to communicate with customers of all sections including visual-auditory learners.
- Presence in Google – Google has willingly acquired YouTube in 2006 proving their interest in videos. Previously, Google Search had not incorporated videos as search results, but now it does. Thus embedding a corporate video on the company website helps a brand to better the chances to appear as fitter search rankings.
- Distribution of information – The distribution or sharing of videos is much preliminary than other sources. Sites like YouTube provide an embedded code that enables the user to share the video much easier. This increases the chances of people sharing these videos on other social media platforms like Facebook, Twitter by just adding the embedded code link. The more viral a video gets, the more chances it has to appear as top search results.
- Engage lazy customers – A huge lot of the customer crowd tends to be lazy and tendering to their needs might prove difficult. People who do not engage in reading articles and invest time in it, generally show interest when it is visual engagement. An informative and visually captivating video proves to be successful in promoting the brand.
Creative videos can be spread on the Internet in just a matter of days with the right content and effect. As corporate films become more affordable and boundless, it is necessary for companies to adapt to it at the earliest. Videos have made it possible to create sterling content at a minimum cost.
Hurry up and engage your company in improved advertising strategies by creating corporate or promotional videos. In case you wish to get a corporate film/video developed in Kolkata do get in touch with Kajaria Digital. Apart from being a prominent video editing house in Kolkata, it has a strong in-house team of animators who can provide you with quality 2D explainer videos in Kolkata. Ideally located at Russel Street, Kajaria Digital can be reached out at +91-98300-43880 or you may simply drop a mail at firstname.lastname@example.org
Explain a Video with Kajaria Digital