Know the Methods to Use Personalization to Increase the Impact of Email Marketing

Ever since E-mail was first used, it has only increased in popularity. It has been estimated that the total number of E-mail users around the world was 3.9 billion in 2019. Naturally, it’s expected to grow. It has been estimated that the number of E-mail users would be around 4.48 billion by 2024. So, it’s not going anywhere anytime soon.

And if you are an online marketer or one of the best digital marketing agencies in Kolkata, using E-mail to enhance your business would be a no-brainer. With its ubiquity and daily use, E-mail marketing is growing by the day. So, personalizing the experience would definitely be beneficial for your business.

Personalization not only increases the effectiveness of campaigns but also helps improve the customer base. It goes beyond just merely addressing customers by the first name.

So, here are some ways in which you can help your business by personalizing e-mails.

1. Segment your e-mails to cater to as many clients as possible

Always know that your customers have varied tastes, preferences, and interests. So, the same e-mail or marketing strategy won’t work for all of them. Hence, focusing on creating relevant customer segments based on their interests like purchase history, locations, genders, ages, and even job titles is of extreme importance even in small businesses.

As one of the top digital marketing companies in Kolkata, we advise you to use these segments and relevant customer data to tailor articles and recommendations to your clients. This increases customer interest and involvement in your business and also increases turnovers for your company significantly.

2. Use product recommendation to show customers you care

When you send tailor-made product recommendations to customers, you get them interested. If you send the same suggestions to everyone, only a few of them will be really excited. But if you set the criteria of recommendation based on their latest purchase, the number of customers interested will rise significantly.

In fact, you can drive them towards new products in this way. You can use AI and machine learning technologies for this one.

3. Engage customers with special offers

Now, who doesn’t want a good offer? Customers show more interested if they know that they are entitled to tailor special offers based on their birthday, anniversary, purchase history, etc. This increases your click-through rates as well as sales.

The significant number of offers customers receive daily makes them less prone to check out every one of them. But if your offers cater to their needs, they will start taking more interest.

4. Use behavior-triggered-emails

Remember the reminder you get when you haven’t used Facebook for a while? Well, that is a behavior-triggered-automatic-email, and it gets you interested every time. Amazing, isn’t it? It is being used by many digital marketing agencies in Kolkata.

Using this technique, you can keep up with customers in real-time and always keep in touch with them. These increase the chances of a customer opening the e-mail and also increase the likability of the brand. Convert one time customers to lifelong clients by keeping them interested in behavior-triggered-email. These are automatic and use significant AI technology. So, you won’t have to keep track of it all day long.

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