In the realm of social media marketing, blogs play an important role in marketing, so it is important to create an effective blog that would reach out to a pool of readers. But is your blog giving you the returns that you had hoped for? No, well then there is a reason why is not working out for you properly.
Social media marketing is just not about the content, well it is important, but there is another important factor that plays a vital role- VISIBILITY. If your blog doesn’t reach out to the masses then what is the use of having a good content written? So, the very foundation of successfully publishing a blog lies in visibility. All it requires is to know the right strategies that can get you the desired results.
Kolkata, being the hub of many small and large scale businesses, is also taking into social media marketing to promote their business. You can find many such social media marketing companies in Kolkata. One such company – Kajaria Digital, the best digital marketing agency in Kolkata, where you can get your blog curated or your business promoted by some of the best creative minds!
Let’s take a glance at some tips that will make you market your blog easily and conveniently:
Already have a blog, then why should you guest blog? The answer lies in blog promotion. Start publishing your posts on authority blogs (choose only reputed blogs in your niche), this will give you the opportunity to post your blog’s link in the author bio. This would also help you reach a larger base of audience and gain you credibility that your post was worthy enough to be published on a higher authority blog.
Creating blog personality
Don’t make your posts sound too robotic. Well, firstly you are trying to connect with a large audience and secondly, you are trying to send out a message or your view regarding a topic that would engage the readers and get them further interested in your blog. Give your blog a personality and let your voice shine through. If your blog lacks the personality factor, it will struggle to sustain in this competitive market.
Consistency is the key- just posting whenever you feel like won’t fetch you the desired results. Maintaining regularity in digital media marketing is very important. You have to ensure the readers that there is something in store for them every day. You must make it a point to keep your blog updated to gain a loyal following.
Comments – These little guys count
Always enable comments to create user engagement. Also, respond to the comments on your blog. Many bloggers do not reply to the comments, now that is a huge mistake. Comments create a good effect on your blog, which means that your readers are trying to interact or they are interested. This can help you create a base of loyal followers.
The title is the very first thing that will attract the reader to open your blog and read through. It should be creative and something out of the box, then only it will draw the attention of the reader. A thumb rule, to keep in mind while giving a title to your blog, is that your title should not exceed more than 10 words. An effective blog title should be crisp, interesting, clear about the topic, and contain targeted keywords. Your blog title is the first impression that you create on your reader, it will either attract readers or make them click elsewhere.
Kajaria Digital is a digital marketing agency in Kolkata, located in the heart of the city at 7/1, Russel Street. Feel free to call at 9830043880, for us to create compelling content to attract the attention of your target audience and help you grow your business through Blog Marketing.