Let’s start by saying this, what a well-lit shop is to a customer, a website is to an online buyer. Hence to create an online presence you need to go to the best web development company in Kolkata. The way you display your products on the shelves of your shop largely influence whether a particular customer will buy the product or not. Similarly, the design of your website determines a buyer’s purchase probability. This probability factor is entirely binary, either 0 or 1, either yes or no, depending upon the robustness of your website.
During the past timeline, there has been an exponential growth in the number of consumers using online forums to make a purchase. As per statistical data, an average of 23% growth has been seen in online marketing and sales. Apart from having a physical display of products, the online presence of those shelved products has now become essential to generate more growth. Be it a small-scale local company or a global brand, maintaining a strong online presence has become a necessity to turn your business into a successful venture.
Just like your face does 60% of the talking, expressing your thoughts and ideas through facial expressions. Similarly, the website of your company should make a proper impression on the customers. The likeability of the products being advertised largely depends on the design of the site.
A clear and beautiful website with the right alignment and the proper use of fonts and headers can be an efficient and cost-effective way to generate leads for your brand, especially if it is an e-commerce house. And conversely, a poor website can get you negative feedback and a drop in your consumer list.
The key to getting the desired number of leads and conversions is constant ‘change.’ Keep changing your website and keep it updated in accordance with market fluctuations. Give your visitors a new engagement (offers, discounts, new product) so as to make them come back every time. This happens only when you create a robust website by the best web development company in Kolkata.
Concise & Responsive
Nobody likes reading long paragraphs while searching for information quickly. Your website should be well-organized and crisp. Online content should have bigger fonts and easy to locate key points and headlines. Visitors rarely go through long blocks of text with small prints. Nothing more than this can turn off a customer.
Customers have a lot of queries and questions, so your website should be designed in such a manner so as to solve their problems in limited time, and not increase them. Your answers should be short, yet informative covering up the major points.
People are always looking for user-friendly experience. If your website lacks a responsive approach to business opportunities, then you will lose on clients as they will shift their deals to some other company. You should be open to queries and ready to answer them. In this way, you can increase your conversion rates by directly talking to your potential customers. Therefore, it is necessary to choose the right web development company in Kolkata.
Layered Landing Pages
Your main focus should be driving visitors who can be potential customers to your site’s homepage, but even better if you can land them on the prospect pages. The best way to build an online presence is by making things easier for the consumers and giving them exactly what they want. Make sure to take your visitors to those landing pages where they can find the product they are looking for while running Pay-Per-Click (PPC) campaign on Google.
To get higher ranking on search engines be sure that the landing pages have an effective message and call-to-action. Thus ensuring fast results, higher conversion rates, and lower PPC costs.
In this way, if you follow the rules mentioned above, you are just a light’s speed away from successfully creating an online presence. Remember to monitor your results and keep a tab on the upcoming products to stay on top.
At Kajaria Digital, a web development company in Kolkata, we can help you create a brand new website for your store or revamp your earlier website by effectively using SEO tools and our creativity. Let’s help you grow your business by effectively using your website to elaborate your company objectives, goals and future perspectives. Just drop in a mail here: firstname.lastname@example.org or give us a call and we will get back to you!