Have you ever noticed that the same blue shirt that you were browsing online, a couple of days back, is popping up again and again as you browse elsewhere around the internet ( social media & Google? Even after you have logged out from your e-commerce website or have checked out from the cart, you will still find the products coming up in front of your eyes. When you search for some information online, you will see the products that you have been checking out for the last couple of days on the websites while browsing or chatting online. But, now the question is how’s this possible? Is anyone spying on you? Well, tech gurus and digital marketers often call this as Remarketing. There are plenty of digital advertising agencies in Kolkata and across all other cities in India, who have been promoting this technique to target potential clients and reach out to a large group of audience.

How Remarketing Works?

Online business and product marketing have been increasing steeply in the last few years. To keep the audience engaged to the products that they have been looking for,  digital agencies in Kolkata are using this technique of Re-marketing.

Each time you visit a website, a thing called “cookie” is dropped on to your browser. Anonymous cookies can stay in your web history for a month. The site has no clue about who you are and even has no idea of what all are your requirements but keeps a tab that recently you had looked for a blue shirt. With the help of remarketing companies, who act as middlemen, these sites purchase ads with the aim of selling the products displayed in these ads to you through new websites, blogs, and Facebook too.

The tech giant, Google, also promotes remarketing via Google ads. Visitors while browsing websites through Google get to see ads through partner sites and Google Display Network.

How E-Commerce sites benefit from it?

Digital advertising agencies in Kolkata have been implementing this technique of remarketing through Google ads to make the potential audience stay connected with the E-commerce website. When a visitor logs out of the online shopping website and starts browsing in some other site, the products that you have been viewing are continuously displayed in the form of ads in front of your eyes. This helps E-commerce websites to re-market their products in which you have once been interested in.

Users Viewpoint

There has been a recent hype regarding data privacy and breach of data. Users have a bi-fold view regarding Remarketing. People, now, have become accustomed to this terminology. But, some people still feel that their privacy is being invaded upon, and a sense of uncomfortable feeling is generated. When they see their browsed product is being shown as ads on other sites, they feel irritated.

The other section of users who are not affected or irritated by this process of Remarketing, are often benefited. Remarketing is a great way to remind users or potential clients about an unfinished product in their cart that they wanted to purchase. At times, users get many free discount coupons too from these advertisements.

So, in this age of online marketing, digital advertising agencies in Kolkata are exclusively promoting Remarketing. Tell us what you feel about it. Do you think your privacy is being hampered and you are being followed or it is okay with you?