Remembering Rajiv Gandhi & How He Shaped Emerging India

A visionary of emerging India, Rajiv Gandhi had the manifestation of new democratic India. At the very age of 43, he became the youngest Prime Minister of India highlighting a great zeal of development and prosperity in the world of politics. Being an egalitarian, Rajiv Gandhi had an intuition of the 21st century India where

Bill Gates Brings Aadhaar Discussions to Spotlight

Discussions on Aadhaar have once again garnered momentum as Microsoft Chief Bill Gates has expressed that for other nations Aadhaar technology is worth following. We are all aware that the Supreme Court has entered its fourth month with the Aadhaar hearing. On the flipside, the nation is actively exploring the data breach theories. Instead of

Modi-Xi Jinping Meet: Is there Light at the End of the Tunnel?

Prime Minister Narendra Modi and Chinese President Xi Jinping will be sitting down for a summit in China’s charming Wuhan city from 27 to 28 April. Reports confirmed that the summit is meant for an amiable tête-à-tête to unearth new standards for India-China ties and discover ways to deal with the litigious issues like the border conflict.

Brand Strategy for Start-Ups in Kolkata

Kolkata is a city that believes in what a company says about its business intentions via its marketing or branding skills. To put together a framework for an early-stage brand is not just a name, logo, and website or marketing techniques, it is extending the potential of your brand to your customers. What provides substance

Online Marketing Vs Traditional Marketing

The long-lasting debate between online marketing & traditional marketing can be a tough one. To choose which of these two strategies can be best for your business you should have a clear idea of your choices, customer base, type of products and future aspects of the business possibilities. There are ample of digital advertising agencies